If you have an online presence, you are using e-mails. It's as simple as that. The better question is: Do you use e-mails the best way possible?
E-Mails are a convenient way for blog readers, customers or business partners to contact you. However, with e-mail marketing there are much bigger possibilities.
For me, an e-mail marketing freelancer's job starts by building a subscriber list. Logical, isn't it?
After all, if you have a big subscriber list that means the potential for more website traffic and more potential leads. Those people on your list are already interested in what you have to say (or sell).
In other words, there is a higher chance they will lead to conversions.
What can I help you with as e-mail marketing freelancer?
- Optimizing landing pages & sign-up forms
- Creating leads magnets to increase sign-ups
- Setting up auto-responders (welcome emails, cross-/upselling emails, cart reminders and more)
- Creating newsletters on an agreed-upon schedule
- Creating customized email sequences based on your reader's reaction (e.g. was the previous email opened or not)
You aren't sure which tool to use for your e-mail marketing? No problem! I've worked with MailChimp, Remarkety, campaign monitor and more, so I'm happy to advise you in terms of which tool suits your needs best.
Why do you need to make the most of your e-mail marketing?
E-Mail marketing can do more than bring you traffic and sales. Undoubtedly those are vital factors, but it is also a way to connect with your customers and readers.
E-Mails can be used to stay fresh in the minds of people as well as building customer loyalty. They give you the opportunity to segment your base of customers and send them personalized offers and news.