Everyone is talking about digital marketing, but you might still wonder how it can help you. Here's how a freelance online marketing consultant, can help your business:
- Growing your website traffic
- Increasing your online visibility
- Influencing time spent on your website
- Combining different online channels
- Creating a wholesome online experience
- Increasing leads, conversions, and sales
- Gain an advantage over your competitors.
Online Marketing is critical to your business success
A large number of internet users search online for information about services and products. In other words, they are on their way to becoming your customer.
If only they could find you in the sea of search results.
In the brick and mortar world, you are using business signs that announce your presence and help customers find you. So why wouldn't you do the same online?
Now let's take it one step further: the competition online is massive. You won't only compete with a similar business down the street, but you'll have to compete against thousands of search results, sometimes even millions - organic ones as well as paid ones. And then there are the businesses that connect to their customers on Social Media or via E-Mail.
And this is where a freelance online marketing consultant comes in: SEO, Google Ads, and Social Media Marketing make it possible to leave your competitors behind, take over the top spots in Google and be right where your customer's journey starts.
"Sandra was an absolute dream to work with, she spent extra time teaching me a few tricks and was always willing to go above and beyond. Running a startup is hard work and when
someone makes your life a little easier you can't thank them enough!"
What makes a good online marketing consultant?
Whether it's an Agency or a freelance online marketing consultant, make sure that your strategy always has your audience in mind. For example, when it comes to ranking in the top spots, Google cares about user experience and so should you.
Google doesn’t spend money on you. Your customers do.
I know it's tempting to compare prices and go for the cheapest service available. They all do the same work, right?
No, not quite.
When it comes to online marketing, high-quality work is immensely important. There is a whole price range that comes with digital marketing services, so don't only look at the price tag.
First, you need to consider if you are dealing with an agency or a freelance online marketing consultant. Freelancers tend to have a lot less overhead (there are no office costs and no employees) and as such can offer you lower prices. And the second thing to consider is the quality of the work, e.g. request samples.
Google themselves have a great video on how to hire an SEO, which you can check out here. Most importantly, remember that inferior work could hurt your business in the long run.
"Sandra exceeded my expectations - delivered exactly what I needed as well as additional insight that I didn't think to ask about. Already starting another project with her."
What type of websites do I work with?
The answer is pretty simple: all kinds of websites.
I've previously worked with entrepreneurs, start-ups, small and medium-sized business as well as bigger companies. Moreover, all those across a multitude of industries and niches.
Before I start a new project, I get familiar with your website, your product or service and your audience. On my own time, of course. I will learn how to reach your audience best, what language the audience uses, what the benefits of your products are - basically everything needed to help your online marketing efforts succeed.
There is only one rule: I'm loyal to my existing clients, and if I already have an active client in a particular niche, I won't take on competing clients.
"Sandra did an outstanding job. Her response times are on point, she is very open about the work she's doing and she communicates effectively. I would recommend Sandra
to anyone looking for SEO work."